![]() ![]() So few people take the time to do ANYTHING with their headlines. That said, if you do nothing more than pack your headline with your most important keywords, you’ll be way ahead of the competition. Do your best to get some of this feel into your headline, which will be one of the first things people see when they land on your profile. Help potential customers see that you understand their pain points and you're qualified to help them. ![]() Your ultimate goal throughout your LinkedIn profile is to differentiate the value you offer over your competitors. Number 1 above speaks to keywords, number 2 is all about branding. Compel potential customers to want to know more about you and reach out to you.Help your profile land higher in search results and.Your research will have uncovered the right keywords for you to use on LinkedIn." What’s the Best LinkedIn Headline for Your Local Small Business? "If you’ve done any work on your business marketing campaign, you’ve identified your target audience, researched them, and determined what differentiates your products and/or services from other providers. In my article LinkedIn for Business: 25 Things Every Owner Should Do, But Probably Doesn't, I advise that you'll need to spend time identifying the relevant keywords you'll use throughout your LinkedIn profile and all your other social media marketing: Strategically placing the right keywords in the right places in your LinkedIn profile and activity will help potential customers find you on LinkedIn." Or they happen on LinkedIn profiles that capture their attention as they go about their own business or personal marketing activities on LinkedIn. "Millions of LinkedIn members turn to the search engine right on the site to find businesses to fulfill their various needs. The keywords people will search on LinkedIn when they're sourcing businesses like yours.Īs I noted in How LinkedIn SEO Can Take Your Small Business to New Heights: SEO is all about keywords, so the headline is where you want to pack your most important relevant keywords. Having a robust, compelling headline (and entire LinkedIn profile) indicates that you're social media savvy and in touch with the new world of doing business.It tells people right away, as soon as they land on your profile, what you have to offer and, if crafted well, your unique value to them.It follows you everywhere on LinkedIn, popping up wherever you're active there – posting updates, publishing articles, commenting on others’ posts and articles, participating in LinkedIn Groups, etc.It's located at the top of the web page that houses your profile.The headline is one of the most important Search Engine Optimization (SEO) and personal branding spots on your profile because: If you want to attract more potential customers and compel them to reach out to you, customize your headline to your target audience and optimize it for LinkedIn's search engine. If you do nothing to change or optimize this text, LinkedIn will automatically populate your headline with whatever you have added for your most recent job title in the Experience section of your profile.ĭid you know that you can edit your profile headline? ![]() The headline on your personal LinkedIn profile is the text that sits directly below your name in the top section, or introduction card. ![]()
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